Commercial Advisory
Decisions that shape the lifetime
The decisions that determine a game's economy are made early and are hard to reverse. Business model, pricing, economy design, monetization and DLC logic shape the product's entire lifetime, often before a single player has touched it. Sunnerot helps studios make those calls with a second pair of eyes that has actually sat in the role.
The starting point is always the specific product and its audience. A premium single-player title and a live-service free-to-play carry completely different economics and call for completely different decisions. Sunnerot maps out economic assumptions, break-even scenarios and the no-calls that protect the product from scope creep, the wrong platform priority or a monetization model that burns the players.
The advisory is neither theoretical nor detached. Pelle Sunnerot is co-founder and Product Owner at Froströk Studios, where the same decisions are run in practice on the studio's own title. That keeps the conversation grounded, what works in a spreadsheet rarely holds up when a team of ten has to live off it for four years.
Engagements range from single pricing reviews and business-model workshops to ongoing commercial sparring across a full development cycle. The deliverable is always something concrete: a model, a recommendation and an action plan the studio can decide on and defend in front of a board or investors.
What we deliver
- Business model analysis and break-even scenarios
- Pricing recommendation
- Monetization strategy tailored to the product
- Commercial action plan
- Decision basis for board or investors
Suited for
Studios ahead of pricing decisions, business model choices or launch. Founders preparing for investor dialogue or board work with commercial assumptions to defend.