Positioning & Launch
The right position before the first trailer
A game without a clear position falls between the cracks. Players do not know what it is, press do not know how to describe it, and platforms do not know where to place it. Sunnerot works with studios to get that position in place before the first trailer goes out.
The work starts with audience, not messaging. Which player is the game built for, what are they missing in the market today, and what promise can the game actually deliver on? Only when the answers are clear do messaging, trailers and store-page copy become consistent enough to build a campaign around.
The launch is designed backwards from a hypothesis about how that audience will be reached. Where do the players live, which creators carry credibility in the genre, which events and windows are worth aiming at, and what sequence of beats builds hype toward release day. Sunnerot holds the work together so marketing, community, PR and platform work pull in the same direction from production into launch week.
Engagements range from single positioning workshops to carrying the full GTM work across 12-18 months leading up to launch. Whatever the scope, the work ends with concrete documents the studio can operate from: positioning brief, message architecture, beat calendar and launch playbooks.
What we deliver
- Positioning brief and message architecture
- Beat calendar and launch playbooks
- Go-to-market strategy
- Audience definition workshops
- Campaign plan with channel mix and timing
Suited for
Studios ahead of reveal, campaign planning or launch. Companies wanting to sharpen their positioning or define their core audience before taking the game to market.